The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
| Year of publication: |
1994
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|---|---|
| Authors: | Alba, Joseph W. ; Broniarczyk, Susan M. ; Shimp, Terence A. ; Urbany, Joel E. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 21.1994, 2, p. 219-235
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