The influence of product integration on online advertising effectiveness
Peijian Song; Heng Xu; Angasa Techatassanasoontorn; Cheng Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Song, Peijian ; Xu, Heng ; Techatassanasoontorn, Angasa ; Cheng, Zhang |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 288-303
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Feldforschung | Field research | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565073