The influence of product-placement type & exposure time on product-placement recognition
| Year of publication: |
1999
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|---|---|
| Authors: | Brennan, I. ; Dubas, K.M. ; Babin, L.A. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 18.1999, 3, p. 323-338
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