The influence of redemption time frame on responses to incentives
| Year of publication: |
2011
|
|---|---|
| Authors: | Roehm, Michelle L. ; Roehm, Harper A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 3, p. 363-376
|