The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Marieke L. Fransen, Machiel J. Reinders, Jos Bartels and Ruth L. Maassen
| Year of publication: |
2010
|
|---|---|
| Authors: | Fransen, Marieke L. ; Reinders, Machiel J. ; Bartels, Jos ; Maassen, Ruth L. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 1/2, p. 5-20
|
| Subject: | Werbeplanung | Advertising planning | Gentechnisch erzeugtes Produkt | Genetically modified product | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952908