The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
| Year of publication: |
2010
|
|---|---|
| Authors: | Fransen, Marieke ; Reinders, Machiel ; Bartels, Jos ; Maassen, Ruth |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 1, p. 5-21
|