The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Thi Song Hanh Pham, Lien Le Monkhouse and Bradley R. Barnes
| Year of publication: |
2017
|
|---|---|
| Authors: | Pham, Thi Song Hanh ; Monkhouse, Lien Le ; Barnes, Bradley R. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 5, p. 606-628
|
| Subject: | Export performance | Marketing capabilities | The resource-based view | Emerging markets (Vietnam) | Moderating impact | Relational capability | Ressourcenorientierter Ansatz | Resource-based view | Schwellenländer | Emerging economies | Export | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Vietnam | Viet Nam | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | China | Marketingmanagement | Marketing management | Exportwirtschaft | Export sector | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2014-0235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011730785