The influence of relationship characters on switching cost : the moderating role of customer characters
Yong Zhang, Min Hou, Hui Li, Qiong Yao
| Year of publication: |
July-September 2016
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| Authors: | Zhang, Yong ; Hou, Min ; Li, Hui ; Yao, Qiong |
| Published in: |
Inventi impact: SMEs. - Bhopal : Inventi Journals, ISSN 2249-0973, ZDB-ID 2821946-6. - 2016, 3, p. 187-196
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| Subject: | Switching Costs | Relationship Characteristics | Customer Characteristics | Customer Retention | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011623785