The influence of repeated two-syllable communication strategy on AI customer service interaction
Year of publication: |
2025
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Authors: | Feng, Wenting ; Xue, Shuyun ; Wang, Tao |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 5, p. 803-822
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Subject: | AI customer service | Consumer materialism | Customer service interaction effect | Repeated two-syllable communication strategy | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
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