The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Edoardo Fornari; Daniele Fornari; Sebastiano Grandi; Mario Menegatti
| Year of publication: |
2013
|
|---|---|
| Authors: | Fornari, Edoardo ; Fornari, Daniele ; Grandi, Sebastiano ; Menegatti, Mario |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 617-624
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| Subject: | Private label | Retailing-mix levers | Assortment | Pricing policies | Grocery retailing | Lebensmitteleinzelhandel | Food retailing | Italien | Italy | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Marktanteil | Market share | Einzelhandel | Retail trade | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128291