The influence of self-construal and materialism on social media intensity : a study of China and the United States
Shu-Chuan Chu, Kasey Windels and Sara Kamal
| Year of publication: |
2016
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|---|---|
| Authors: | Chu, Shu-Chuan ; Windels, Kasey ; Kamal, Sara |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 569-588
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| Subject: | social comparison | self-construal | social media intensity | materialism | China | Social Web | Social web | USA | United States | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1068425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567086