The influence of self-view on context effects : how display fixtures can affect product evaluations
Rui (Juliet) Zhu and Joan Meyers-Levy
| Year of publication: |
2009
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|---|---|
| Authors: | Zhu, Rui Juliet ; Meyers-Levy, Joan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 37-45
|
| Subject: | Produktgestaltung | Product design | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810242