The influence of service orientation and interaction orientation on consumer identification
Wei Tung, Austin Rong-Da Liang and Su-Chang Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Tung, Wei ; Liang, Austin Rong-da ; Chen, Su-chang |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 5, p. 439-454
|
| Subject: | service orientation | interaction orientation | consumer identification | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379363