The influence of service quality, corporate image, and customer satisfaction on customer loyalty in banking sector in Yogyakarta
Year of publication: |
2022
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Authors: | Christanto, Yohanes Michael ; Santoso, Singgih |
Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 7, p. 9-16
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Subject: | Banking | Service Quality | Customer Loyalty | Corporate Image | Customer Satisfaction | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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