The influence of SERVQUAL dimensions on customer loyalty in banking sector, India : an empirical study
A. Vasumathi and R. Subashini
| Year of publication: |
2015
|
|---|---|
| Authors: | Vasumathi, A. ; Subashini, R. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 21.2015, 3, p. 370-388
|
| Subject: | SERQUAL | dimensions | customer statisfaction | customer loyalty and banking sector | Indien | India | Beziehungsmarketing | Relationship marketing | Bank | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403701