The influence of social capital through social media : a study of the creation of value in shopping behaviour
Hyowon Hyun, Frances Gunn & Jungkun Park
| Year of publication: |
2019
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|---|---|
| Authors: | Hyun, Hyowon ; Gunn, Frances ; Park, Jungkun |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 2, p. 160-177
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| Subject: | Social capital | social media | consumer behaviour | social network information | Social Web | Social web | Sozialkapital | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2018.1555543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208818