The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors
Rand H. Al-Dmour, Hani H. Al-Dmour, Eatedalameen Ahmadamin
| Year of publication: |
2023
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|---|---|
| Authors: | Al-Dmour, Rand H. ; Al-Dmour, Hani ; Ahmadamin, Eatedalameen |
| Published in: |
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 19.2023, 1, p. 1-13
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| Subject: | Customer Satisfaction | Social Media Marketing | Tourism | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.319325 [DOI] hdl:11159/654576 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051111