The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Simon Hudson, Li Huang, Martin S. Roth, Thomas J. Madden
| Year of publication: |
March 2016
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| Authors: | Hudson, Simon ; Huang, Li ; Roth, Martin S. ; Madden, Thomas Justin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 27-41
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| Subject: | Social media | Brand relationship quality | Anthropomorphism | Word of mouth | Uncertainty avoidance | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490803