The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Yongzhong Yang, Zobi Khan, and Yu Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Yang, Yongzhong ; Khan, Zobi ; Zhang, Yu |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 25.2020, 2, p. 167-188
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| Subject: | social media marketing perceived value | customers' satisfaction | apparel brands | social media strategic use | social media | Social Web | Social web | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Bekleidung | Clothing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21315/aamj2020.25.2.7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012499493