The influence of social norms on consumer behavior : a meta-analysis
Vladimir Melnyk, François A. Carrillat, and Valentyna Melnyk
| Year of publication: |
2022
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|---|---|
| Authors: | Melnyk, Vladimir ; Carrillat, François A. ; Melnyk, Valentyna |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 98-120
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| Subject: | cultural influence | meta-analysis | reactance | social approval | social influence | social marketing | social norm | social norms marketing | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Social Marketing | Social marketing | Soziale Werte | Social values | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211029199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258854