The influence of spirituality on buyer perception within business-to-business marketing relationships : a cross-cultural exploration and comparison
Rhetta L. Standifer; Kenneth R. Evans; Beibei Dong
| Year of publication: |
2010
|
|---|---|
| Authors: | Standifer, Rhetta L. ; Evans, Kenneth R. ; Dong, Beibei |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 3, p. 132-160
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Spiritualität | Spirituality | Kulturelle Identität | Cultural identity | Vergleich | Comparison | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008778751