The influence of student-university identification on student's advocacy intentions : the role of student satisfaction and student trust
Year of publication: |
2021
|
---|---|
Authors: | Abdelmaaboud, Abdelhamid K. ; Polo Peña, Ana Isabel ; Mahrous, Abeer A. |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 2, p. 197-219
|
Subject: | Higher education institutions | student satisfaction | student trust | student-university identification | student's advocacy intentions | Studierende | Students | Hochschule | Higher education institution | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Australien | Australia |
-
Latif, Khawaja Fawad, (2024)
-
Participating anonymous online student communities and university brand relationship outcomes
Le, Tri D., (2021)
-
Building students' loyalty in private higher education institutions : activities for competitiveness
Gunarto, Muji, (2018)
- More ...
-
Antecedents of participation in online brand communities and their purchasing behavior consequences
Mahrous, Abeer A., (2017)
-
Mahrous, Abeer A., (2011)
-
Social media marketing : prospects for marketing theory and practice on the social Web
Mahrous, Abeer A., (2013)
- More ...