The influence of technology adoption and social media branding on green tourism in Zimbabwe : exploring the intermediary role of tourists' behaviour
Option Takunda Chiwaridzo and Reason Masengu
| Year of publication: |
2025
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|---|---|
| Authors: | Chiwaridzo, Option Takunda ; Masengu, Reason |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 26.2025, 1, p. 88-108
|
| Subject: | Green tourism | social media branding | technology adoption: tourist behavior | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Simbabwe | Zimbabwe | Innovationsakzeptanz | Innovation adoption | Markenführung | Brand management | Markenimage | Brand image | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2024.2314964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189481