The influence of technology-related, market-related, and standards-related strategic signaling during a standards war
Year of publication: |
2015
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Authors: | Dao, Viet T. ; Zmud, Bob |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 62.2015, 3, p. 300-310
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Subject: | Dominant design | market success | standards | standards war | strategic signaling | Standardisierung | Standardization | Theorie | Theory | Signalling | Strategisches Management | Strategic management | Produktgestaltung | Product design | Netzwerkökonomik | Network economics | Duopol | Duopoly |
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