The influence of the buy-now-pay-later payment mode on consumer spending decisions
Year of publication: |
2025
|
---|---|
Authors: | Ashby, Rhys ; Sharifi, Seyed Shahin ; Yao, Jun ; Ang, Lawrence |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 101.2025, 1, p. 103-119
|
Subject: | Buy now pay later (BNPL) | Installment prices | Installments | Numerosity | Payment method | Price perception | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Elektronisches Zahlungsmittel | Electronic payment | Zahlungsverkehr | Payment transactions | Preismanagement | Pricing strategy |
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