The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19
Year of publication: |
2020
|
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Authors: | Liu, Fengjun ; Meng, Lu ; Zhao, Yijun ; Duan, Shen |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 14.2020, 4, p. 426-447
|
Subject: | 2019 novel coronavirus disease (COVID-19) | Small- and medium-sized enterprises (SMEs) | Internal corporate social responsibility (ICSR) | Enterprise social responsibility disclosures | Consumer brand attitudes | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | KMU | SME | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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