The influence of the organizational and managerial context on employee internal voice and brand ambassador behaviour : a study of a retail company
Alessandra Mazzei and Luca Quaratino
| Year of publication: |
2017
|
|---|---|
| Authors: | Mazzei, Alessandra ; Quaratino, Luca |
| Published in: |
Journal of management and change. - Tallinn : EBS, ZDB-ID 2723663-8. - Vol. 36/37.2017/2018, 1/2, p. 10-23
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| Subject: | Brand ambassador behaviour | brand citizenship behaviour | commitment | proactive behaviour | retail companies | voice behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Verhalten | Behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305717