The influence of the resident's identification with a tourism destination brand on their behavior
Hyungsuk Choo; Sun-Young Park; James F. Petrick
| Year of publication: |
2011
|
|---|---|
| Authors: | Choo, Hyungsuk ; Park, Sun-young ; Petrick, James F. |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 1/2, p. 198-216
|
| Subject: | Hawaii | Destinationsmanagement | Destination management | Interne Markenführung | Internal branding | Bevölkerung | Population | Verhalten | Behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008934216