The influence of thematic product displays on consumers : an elaboration-based account
Shun Yin Lam, Jeanne Ho-ying Fu, Dongmei Li
| Year of publication: |
September 2017
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|---|---|
| Authors: | Lam, Shun Yin ; Fu, Jeanne Ho-ying ; Li, Dongmei |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 868-883
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| Subject: | conceptual congruence | conceptual fluency | product display | service environment | shopping motivation | structural equation modeling | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738117