The influence of triad nations' environments on price-quality product strategies and MNC performance
Lance Eliot Brouthers, Steve Werner and Erika Matulich
| Year of publication: |
2010
|
|---|---|
| Authors: | Brouthers, Lance Eliot ; Werner, Steve ; Matulich, Erika |
| Published in: |
Michael Porter ; Vol. 4. - London : Routledge, ISBN 978-0-415-55644-6. - 2010, p. 104-129
|
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Produktmanagement | Product management | Produktqualität | Product quality | USA | United States | Japan | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889322