The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Chi-Hua Li and Chun-Ming Chang
| Year of publication: |
2016
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|---|---|
| Authors: | Li, Chi-Hua ; Chang, Chun-Ming |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 5, p. 924-944
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| Subject: | Trust | Commitment | Online word-of-mouth | Perceived playfulness | Hospitality community | Vertrauen | Confidence | Krankenhaus | Hospital | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2014-0227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584042