The influence of uncertainty on indulgent consumption : a chain mediation model of curiosity and positive emotion
Yi Zhang, Tianqi Zhang, Hang Zhou and Jian Qin
| Year of publication: |
2024
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| Authors: | Zhang, Yi ; Zhang, Tianqi ; Zhou, Hang ; Qin, Jian |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 8, p. 1821-1836
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| Subject: | Curiosity | Indulgent consumption | Positive emotion | Uncertainty | Uncertainty resolution | Emotion | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210702