The influence of units and numbers under time pressure and consumer-product attachment for insurance products : experimental results
Jürgen Kirsch
| Year of publication: |
2017
|
|---|---|
| Authors: | Kirsch, Jürgen |
| Published in: |
Kontext- und Numerosity-Effekte bei Versicherungen : experimentelle Ergebnisse zu ausgewählten Fragestellungen. - Erlangen. - 2017, p. 119-151
|
| Subject: | Versicherungsleistung | Insurance benefits | Versicherungsmarketing | Insurance marketing | Dauer | Duration | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901101