The influence of user interaction and participation in social media on the consumption intention of niche products
Chee Wei Phang; Chenghong Zhang; Juliana Sutanto
| Year of publication: |
2013
|
|---|---|
| Authors: | Phang, Chee Wei ; Zhang, Chenghong ; Sutanto, Juliana |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 8, p. 661-672
|
| Subject: | Social media participation | User interaction | Network structural properties | Social network analysis | Niche cultural products | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224784