The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Minhong Kim, Youngmin Yoon, and James J. Zhang
| Year of publication: |
2024
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| Authors: | Kim, Minhong ; Yoon, Youngmin ; Zhang, James J. |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 23.2024, 2, p. 119-146
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| Subject: | donation intention | mixed-methods | nonprofit organizations | professional sports | Relationship quality | Nonprofit-Organisation | Nonprofit organization | Profisport | Professional sports | Fundraising | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Nonprofit-Marketing | Nonprofit marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2023.2257099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014567153