The influence of redundant comparison prices and other price presentation formats on consumers' evaluations and purchase intentions
| Year of publication: |
2004
|
|---|---|
| Authors: | Chandrashekaran, Rajesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 80.2004, 1, p. 53-66
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