The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
| Year of publication: |
2011
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|---|---|
| Authors: | Wu, Paul C.S. ; Wang, Yun-Chen |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 4 (30.8.), p. 448-473
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