The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Paul C. S. Wu and Yun-Chen Wang
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Paul C. S. ; Wang, Yun-chen |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 4, p. 448-472
|
| Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382077