The influences of matched versus mismatched negotiation orientations on negotiating processes and outcomes
Year of publication: |
2008
|
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Authors: | Brooks, Bradley W. ; Rose, Randall L. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 3, p. 199-217
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Subject: | Industrie | Manufacturing industries | Verhandlungen | Negotiations | Kooperation | Cooperation | Wettbewerb | Competition | Verhandlungstheorie | Bargaining theory | Unternehmenserfolg | Firm performance |
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