The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Do Young Pyun; Hyungil H. Kwon; Chul-Won Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Pyun, Do Young ; Kwon, Hyungil H. ; Lee, Chul-won |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 1, p. 23-37
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Südkorea | South Korea | Markenführung | Brand management | Markenimage | Brand image | Hochschule | Higher education institution | Markenartikel | Brand | Sportmarketing | Sports marketing | Sport | Sports | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508904