The influences of service personalization, customer satisfaction and switching costs on e-loyalty
Canon Tong; Stanley Kam-Sing Wong; Ken Pui-Hing Lui
| Year of publication: |
2012
|
|---|---|
| Authors: | Tong, Canon ; Wong, Stanley Kam-sing ; Lui, Ken Pui-hing |
| Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 4.2012, 3, p. 105-114
|
| Subject: | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Personalisierung | Personalization | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613401