The influences of social embeddedness and switching costs on blogger retention intention
Hsiu-Hua Cheng
| Year of publication: |
2013
|
|---|---|
| Authors: | Cheng, Hsiu-hua |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 34-48
|
| Subject: | Web 2.0 | blog | social embeddedness | switching costs | customer retention intention | Wechselverhalten | Switching behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766328