The informational role of average rating and variance of customer ratings in the differential patterns of consumer behavior
Vasif Gasimli, Minghui Jiang, Xuchuan Yuan, Elvir Mammadov, Souleymane Traore and Yigit Ulubel
| Year of publication: |
2020
|
|---|---|
| Authors: | Gasimli, Vasif ; Jiang, Minghui ; Yuan, Xuchuan ; Mammadov, Elvir ; Traore, Souleymane ; Ulubel, Yigit |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 39.2020, 1, p. 1-10
|
| Subject: | Customer behavior | customer rating | average rating | variance | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-190528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212310