The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Fei Gao, Bob Heere, Samuel Y. Todd and Brian Mihalik
| Year of publication: |
2020
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|---|---|
| Authors: | Gao, Fei ; Heere, Bob ; Todd, Samuel Y. ; Mihalik, Brian J. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 2, p. 147-160
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| Subject: | event management | event planning | mega event legacy | Sportveranstaltung | Sport event | Stakeholder | Event-Marketing | Event marketing | Großveranstaltung | Big event | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2018-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293247