The innovation of labeled products in an emerging economy : direct effect on the financial and non-financial performance of companies
Year of publication: |
2025
|
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Authors: | Jamai, Kaoutar ; Abidar, Ali ; Steur, Hans de ; Gellynck, Xavier |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 26.2025, 1, p. 1-26
|
Subject: | Innovation type | performance | labeled product | PLS-SEM | Morocco | Innovation | Marokko | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Performance-Messung | Performance measurement |
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