The innovation process : sparking creativity by cross-industry analogies
Marco Zeschky and Oliver Gassmann
| Year of publication: |
2016
|
|---|---|
| Authors: | Zeschky, Marco ; Gassmann, Oliver |
| Published in: |
Business Innovation : das St. Galler Modell. - Wiesbaden : Springer Gabler, ISBN 3-658-07166-4. - 2016, p. 229-240
|
| Subject: | Kreativität | Creativity | Innovationsmanagement | Innovation management | Innovation |
| Extent: | IIl., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339122