Intro -- Table of Contents -- Title -- Copyright -- Foreword -- Acknowledgments -- Introduction -- 1 Evolution of the Concept of Innovation -- 1.1. Major steps in the evolution of the concept of innovation -- 1.2. Paradigm shift -- 2 Innovation: A Knowledge-based Phenomenon -- 2.1. A knowledge-based view of firm innovation -- 2.2. Knowledge management -- 3 Pivots of Innovation in the Age of Knowledge -- 3.1. Creativity -- 3.2. Organizational ambidexterity -- 4 The Various Approaches to Innovation Adopted by Companies -- 4.1. External approaches -- 4.2. Internal and organizational approaches -- 5 Organizational Levers -- 5.1. An innovation-oriented strategic posture -- 5.2. A culture of innovation -- 5.3. Innovation management -- 5.4. The innovative company, a concept that applies to small or large companies? -- Conclusion -- Bibliography -- Index -- End User License Agreement.