The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

Anthony Sgroi, Jr.

"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"--

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Year of publication:	c 2015
Authors:	Sgroi, Anthony
Publisher:	Boca Raton, Fla. [u.a.] : CRC Press
Subject:	organizational effectiveness \| Markenführung \| Brand management \| Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de]

Extent:	XXI, 242 S.
Series:	A Productivity Press book
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4822-4527-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010459968