The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

Anthony Sgroi, Jr

section 1. Branding : creating and sustaining a credible and reputable source -- section 2. Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand -- section 4. Putting it all together.

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Year of publication:	[2015]
Authors:	Sgroi, Anthony
Publisher:	Boca Raton : CRC Press,
Subject:	organizational effectiveness \| Markenführung \| Brand management \| Strategisches Management \| Strategic management

Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4822-4528-8 ; 978-1-4822-4527-1
Other identifiers:	10.1201/b17449 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183519