The inside advantage : the strategy that unlocks the hidden growth in your business
Robert H. Bloom
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Bloom, Robert H. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Strategisches Management | Strategic management | Betriebswirtschaftliches Ziel | Corporate objective | Kernkompetenz | Core competency | Wettbewerbsvorteil | Competitive advantage |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 222 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen -- now! 0711 |
| ISBN: | 0-07-149569-X ; 978-0-07-149569-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492592